TY  - BOOK
AU  - Kant,Amitabh
TI  - Branding India: : an incredible story 
SN  - 9788172238094
U1  - 338.4791(54) 
PY  - 2009///
CY  - Noida
PB  - Harper Collins Publishers
KW  - Tourism
KW  - Marketing
KW  - India
KW  - Branding (Marketing)
KW  - Tourism Industry : India
KW  - Tourism : India
N1  - Includes bibliographical references (p. 262-267)
ER  -