TY - GEN AU - Zachariah, Aruna TI - Media power: : people, politics and public interest SN - 9788173913051 U1 - 302.23 PY - 1999/// CY - New Delhi PB - Kanishka Publishers Dist. KW - Mass media : Social aspects KW - Mass media : Influence KW - Persuasion (Psychology) KW - Communications ER -