"SAGE texts"--Cover.

Includes bibliographical references and index.

Setting norms -- Introduction -- Demand -- Supply -- Consumer behaviour -- Applications of consumer theory -- Demand estimation and forecasting -- Demand for assets -- Types of firms, their goal and production -- Costs of production and the financing of a firm -- Profit-maximisation, perfect competition and the supply curve -- Demand, supply and market equilibrium -- Optimality of a competitive market structure, market failure and corrective measures -- Game theory and economic applications -- Monopoly -- Monopolistic competition and oligopoly -- Factor markets.